Description
Selahatin Blue Forever Toothpaste is a refreshing blast of sea wash in luxury toothpaste form featuring citrus, lime, licorice and peppermint. Nostalgia is an ache in your heart far more potent than memory alone. It’s the place we yearn to go again. A place where we know we’re loved and safe. Back home.
This theme is central to Blue Forever: A love letter to the Mediterranean Sea, centred around the romantic innocence of washed out memories, viewed through a lens of time past and melancholia. It’s about innocence, and innocence lost. It’s about longing home, and longing away. It’s about the blue ocean, and blue memories.
Selahatin Blue Forever swirls around one of the most revered childhood memories of brand founder Kristoffer Vural. He’s in his father’s wooden boat on the teal-coloured Mediterranean under a pale sun, surrounded by family and his best friend. Blue Forever luxury toothpaste captures the feeling of being young and careless – endless freedom in the wind and the water.
Top notes: licorice & salt
Heart notes: Turkish citrus, lime & peppermint
Features:
1100 ppm fluoride
Housed in alu-tube (recycles endlessly)
Anti-inflammatory
Made in Switzerland
Contains antioxidants
Vetted by The Swedish Dental Association
Vegan/cruelty free
Dermatologically tested
Science:
A four-dimensional rejuvenating whitening process gentle enough for daily use:
1. Deep cleansing (sodium lauryl sulphate)
2. Exfoliating (hydrated silica)
3. Polishing and light-reflecting (hydroxypatite)
4. Enamel-bleaching (sodium bicarbonate)
Anti-inflammatory limonene from citrus fruit and antioxidant edelweiss extract boosts bacterial balance and maintains healthy gums. The natural amino acid betaine moisturises and nourishes. Mineralising hydroxyapatite provides proactive care for sensitive teeth.
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