Description
Jorum Studio Fantosmia Eau de Parfum is a mystical blend of peppery barks and tropical roots – transporting Jorum fans to both known and imagined locations. The perfume’s exotic ingredient list reads like the recipe for a shamanic ritual libation. Yet, Fantosmia somehow smells comfortingly familiar, with the psychedelic promise of traditional tribal medicine sweetened and softened by notes of herbal cola and spiced rum.
The enticing piquancy of black pepper in the opening overlays a deep, earthy rootiness. Fragrant and seductive Bornean aetoxylon bark effuses a resin-dense woody perfume. You can almost hear the hypnotic beat of jungle drums as cascarilla bark – a stimulant used in traditional Carribean medicine – drives home its tonic effects. The transportative potential of South American botanical brews is recalled by the earthy, fermented green notes of yerba mate. The perfume’s pungent, nutty, slightly sweet aroma comes from Annatto, a natural, reddish-brown food colouring from the seeds of the achiote shrub. If scent had a colour, Fantosmia would be pigmented in siennas and umbers, ochres and earthen browns.
The sense of synesthesia pervades Fantosmia. It is a niche perfume which transcends traditional sensory boundaries. The word ‘phantosmia’ itself is a neurological term for a phantom smell, an olfactory hallucination, an aroma which is not actually there. This shape-shifting scent seems to have come to its creator, Euan McCall, like a spiritual dream: the perfume is the result of his quest to reproduce an imaginary odour, which inexplicably began to follow him wherever he went.
Fantosmia is the first scent in Jorum Studio’s new ‘Selective Memory’ range, for which McCall has coined the concept ‘olfacticality’. This he sees as a new language for describing scents focussing on shape, form, texture, surface, physicality, the elusive and intangible. No better scent than the range’s diffusive and ethereal debut perfume. Fantosmia is an olfactory extract of macerated plants, barks and roots; a healing potion; a scent with sound and colour – this exotic and alluring fragrance is here to challenge our rigid ideas of what a perfume should be.
Impression: black pepper, annatto, cardamom, pimento, fennel, shiso Leaf.
Fade: mate, cascarilla, nutmeg, aetoxylon, castoreum, saffron, tobacco.
Olfacticality: sculptural, diffusive, ink-stained, granular, cold-touch, mercurial, blurred, obsidian.
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