Lorenzo Pazzaglia: niche perfumes with a flavour of Italy

Characterised by playful personalities, individual stories and intense performance, Lorenzo Pazzaglia fragrances are unashamed attention grabbers. Like the perfumer himself, these olfactive creations are full of colour, vibrancy and addictive charm. Pazzaglia’s olfactive creations are intrinsically Italian – being influenced by nature, the culinary world, fine art and the very Italian knack of drawing from biblical symbolism with respectful irreverence. The effect is powerful perfumes, that like many things in Italy, are meant to be heartily enjoyed.

Niche perfumes with delicious flair

An important point of Lorenzo Pazzaglia’s mission is the idea that perfumes are meant to be enjoyed with others. Perfume is a form of sensual communication and he is perfectly positioned to understand this due to the fact that he is a trained chef and restaurateur. His sensory skills were honed in the midst of the smells of his father’s kitchen. He learned first to recognize the beauty and diversity of the scented world around him before working professionally in hectic kitchens, where the world of cooking taught him the importance of instant appeal to an audience. This hands-on artisan approach would later serve him well while training in the world of haute parfumerie. Whatever he turns his hand to Lorenzo seems to develop a cult following

Niche perfumes – handmade art for dreamers

Loranzo Pazzaglia is about combining the high end with the handmade. On one hand he is all about doing words – to shape, to create and to spread. On the other hand his creative language is elevated – to study, to love, to dream, to imagine, to yearn. He combines the language of both worlds in capturing the scents of his homeland before generously sharing them with his global followers – proof that beauty can be born not from wealth but from virtue.

Niche perfume with mass appeal

The playful blend of high and low means that Lorenzo Pazzaglia niche perfumes are all about popular reach. Fragrance fans of any age can enjoy these flexibly wearable scents and the brand’s diverse range of styles mean that everyone can find a Lorenzo Pazzaglia fragrance to suit them. Like the perfumer who inspired them they don’t take themselves too seriously, they are fun loving, genre crossing and addictive.

A case in point is one of his best-selling perfumes, Carbona Extrait de Parfum, a playful nod to the iconic towering plates of carbonara served up in his restaurant in Il Poggio in Caglia. Of course the perfume draws only symbolic inspiration from the classic Roman dish, but the fact that Lorenzo is unafraid to go there shows his dedication to performance, to showing off and to getting attention. At the end of the day, what’s wrong with connecting a very unique, creamy vanilla niche perfume with the best of everyday Italian cuisine? Both are great and, if Lorenzo Pazaglia is to be believed, life is too short not to make connections!